Landing page... opt-in page... squeeze page... whatever you want to call it. It's sole purpose should be to collect your ideal customer's name and email address.

You got them to land on your page... so why aren't they taking action?

Or worst of all, why does your list have so many people named "Test" on it? Could it be because they're giving you that one email address where they collect a bunch of freebies and emails that never get opened?

I think so...

Let's try to avoid that, shall we? Let me write your landing page for you!